Strategy

Strategy often makes all the difference between success and failure. Sun Tzu, the oldest documented strategist, said in his book The Art of War: “The victorious leader only seeks battle after the victory has been won, whereas he who is destined to defeat first fights and afterward looks for victory.”

CTI focuses on helping clients articulate a strategy map, guiding and empowering an organization to focus on critically important aspects of business, while eliminating time spent on non-urgent, less important aspects of their operation. Individuals and organizations typically realize only about 63% of their strategies’ potential value because of deficiencies and errors in planning and execution.

While strategic planning is considered an annual event by many organizations, CTI focuses on strategic thinking as an ongoing process of translating vision into action. Using our unique Terrain Based Strategy™ (TBS) planning system, we enable individuals, teams, and organizations to explore extraordinary opportunities. Our planning system targets growth, competitive market positioning, brand discovery, and strategy alignment and implementation.

We help individuals and organizations envision and transition successfully to the second curve.

Our strategy services include:

• Strategic Planning
  
• Alignment and Execution
  
• Score Card Development
  
• Change Management
  
• Marketing and Sales Strategy
  

Terrain Based Strategy™ Planning System

Sun Tzu said: “After estimating the advantages in accord with what you have heard, put it into effect with strategic power supplemented by terrain tactics that respond to external factors.”

Terrain Based Strategy™ is about having flexible strategies that empower leaders to assess the terrain (situation) and adjust their tactics to attain victory. We have designed a system that helps organizations and leaders create agile and flexible strategies that ensure success.