Marketing & Sales Strategy

A critical component of effectively-driven growth is a marketing and sales strategy that aligns with the organizational vision. Many organizations overlook allocating resources towards development of such a strategy. Identifying the need to develop a dynamic yet solid marketing and sales strategy is vital not only for new businesses, but more so for established ones.

CTI helps organizations evaluate the adaptability of their existing marketing and sales strategies to changing market conditions.

Our services include:

Consulting/Coaching

  • Sales Coaching
  • Brand Discovery
  • Sales Strategy Assessment
  • Marketing Strategy Assessment

Workshops

  • The Art of Sales
  • Sales Team Building
  • Brand Discovery Process
  • Leading Sales Team

The development and delivery of these services is led by our Chief Transformation Officer, Mohamad S. Kasti. Mr. Kasti was the #1 sales executive for General Electric, the Forbes Most Admired Company. He also held the record for the most successful GE Healthcare service sales executive and led many roles in marketing and sales training for GE. He successfully trained and deployed hundreds of sales executives that delivered results in less than 60 days of deployment.